Trademark and IP disputes · Dallas, Texas
Trademark, Copyright and Unfair Competition Disputes for Businesses
A competitor using a name like yours, a copied website, a licensee that stopped paying royalties or a false advertising campaign costs customers who never say why they left. Experienced counsel separates the claim that will hold in court from the letter that will not.
- Shareholder, Hallett & Perrin, P.C.
- State and federal litigation experience
- Brand owners, licensors and accused businesses

The disputes that bring business owners here
Intellectual property fights between businesses usually look like one of these.
- 01Someone is using a name like yoursA new competitor adopts a similar name, logo or domain and your customers start calling the wrong number. The claim exists with or without a registration, but the proof differs.
- 02You received a trademark cease and desist letterA larger company says your brand infringes its mark and demands that you rebrand within weeks. The response depends on priority, the markets involved and the strength of the other mark.
- 03A competitor copied your website or marketingYour text, photographs or product descriptions appear on another company's site. Copyright gives a remedy, but registration comes before the lawsuit.
- 04A licensee or licensor is not keeping the dealRoyalties stopped, the licensee is selling outside the licensed territory, or the licensor is terminating early. These are contract cases with intellectual property remedies attached.
- 05A competitor is making false claimsAdvertising that misstates what their product does, or what yours does, is actionable under federal law when it is made in commercial promotion and influences buyers.
- 06Someone registered your business name as a domainA domain identical or confusingly similar to your mark is parked, resold or used to divert traffic. Federal law and the domain registrars' own procedures both offer a route.
How an intellectual property dispute is handled
Ownership first, then the strength of the claim, then the remedy that fits the business.
Establish what you own and since when
Federal and Texas registrations, dates of first use, copyright registrations and the agreements with employees and contractors who created the material. Chain of title problems are found here, before the other side finds them.
Test the claim against the law
Likelihood of confusion for a trademark, copying and access for a copyright, falsity and materiality for advertising, bad faith for a domain name. Each has elements that the evidence either supports or does not.
Measure the exposure in both directions
The profits and damages available, the chance of fees, and the risks that come with filing: a counterclaim to cancel your registration, a declaratory judgment action in another forum or a challenge to the validity of your own rights.
Use the tools short of a lawsuit
A cease and desist letter with evidence attached, a coexistence or licensing proposal, a takedown notice, a domain name proceeding or a demand under the license agreement. Each is drafted so it reads well if it is later an exhibit.
Litigate in the right court
Trademark and copyright claims are usually brought in federal court; Texas registration and unfair competition claims can proceed in state court; licensing disputes follow the contract's forum clause. The forum is chosen, not defaulted into.
Fix the paper for next time
A dispute usually exposes a gap: an unregistered mark, a contractor agreement with no assignment, a license with no audit right. Closing those gaps is part of ending the matter.
The federal and Texas law that applies
Trademarks: the Lanham Act and Texas Business and Commerce Code chapter 16
The owner of a federally registered mark may sue anyone who, without consent, uses in commerce a reproduction, counterfeit, copy or colorable imitation of the mark in connection with selling or advertising goods or services where the use is likely to cause confusion, mistake or deception (15 U.S.C. § 1114(1)(a)). An unregistered mark, trade name or trade dress is protected the same way by § 1125(a)(1)(A), which reaches any false designation of origin likely to cause confusion about affiliation, sponsorship or approval. Remedies are the defendant's profits, the plaintiff's damages and the costs of the action; the court may increase damages up to three times and award attorney's fees in exceptional cases (§ 1117(a)). The owner of a famous mark may also enjoin a use likely to dilute it by blurring or tarnishment, with or without confusion (§ 1125(c)).
Texas keeps its own register at the Secretary of State (Tex. Bus. & Com. Code § 16.051). Infringement of a Texas-registered mark is actionable in state court; the court must enjoin it and may award profits and damages, up to three times those amounts with attorney's fees where the violator acted with knowledge of the mark or in bad faith (§ 16.102). A mark famous throughout Texas, or in a region of Texas, can be protected against dilution under § 16.103. Common-law rights from use alone remain available under both systems, so a business that never registered is not without a claim, though it must prove priority and reputation in its market.
Copyright in business materials: 17 U.S.C. §§ 411 and 504
Website text, photographs, brochures, software and training materials are protected by copyright from creation, but no infringement suit over a United States work may be filed until the Copyright Office has registered the claim or refused registration (17 U.S.C. § 411(a)). Copyright claims are heard in federal court. The owner may recover actual damages and the infringer's profits, or elect statutory damages of $750 to $30,000 per work, up to $150,000 for willful infringement (§ 504(b), (c)). Ownership is often the first dispute: material created by an independent contractor stays with the contractor unless a written agreement assigns it to the company.
False advertising, cybersquatting and unfair competition
A competitor who, in commercial advertising or promotion, misrepresents the nature, characteristics, qualities or geographic origin of its goods or yours is liable under § 1125(a)(1)(B), with the same remedies as infringement. Registering or using a domain name identical or confusingly similar to a distinctive mark with a bad faith intent to profit is cybersquatting (§ 1125(d)), and statutory damages run from $1,000 to $100,000 per domain name (§ 1117(d)). Texas common law adds unfair competition and misappropriation claims where no statute fits, subject to the preemption rules of copyright and trade secret law. Theft of confidential information is a separate statute with its own deadlines: see trade secret litigation.
Why experience in IP disputes changes the outcome
Intellectual property claims between businesses are decided on priority, proof and proportion. Who used the mark first and where, whether the copying can be shown, whether the advertising claim is false in a way that moved buyers, and whether the remedy sought matches the harm. A demand letter that overstates the right invites a declaratory judgment suit in the other side's home court; a lawsuit that is filed before the copyright is registered is dismissed.
Tina Wysk handles trademark and unfair competition disputes for Dallas businesses on both sides, for the brand owner protecting its name and for the company told to stop using its own. Her commercial litigation practice in state and federal courts means the IP claim is run together with the contract, fraud and business tort claims that usually come with it, such as the license that was breached or the former partner who took the brand. The result the client needs is practical: the confusion stops, the royalties resume, the domain comes back, or the rebrand demand goes away.

Questions
Questions about trademark and IP disputes
Can I sue for trademark infringement without a registration?
Yes. Section 43(a) of the Lanham Act (15 U.S.C. section 1125(a)) protects unregistered marks, trade names and trade dress against uses likely to cause confusion, and Texas common law does the same within the state. Without a registration you must prove that your mark is distinctive and that you used it first in the relevant market, which a federal registration would otherwise presume. The remedies are the same: an injunction, profits, damages and, in exceptional cases, attorney's fees.
I received a trademark cease and desist letter. Do I have to rebrand?
Not necessarily. The letter is a claim, not a ruling. The questions are who used the mark first, whether the goods, services and customers overlap enough for confusion to be likely, and how strong the other mark is. Many letters resolve with a coexistence agreement, a modest change or a reasoned response. Ignoring the letter is the one option that reliably makes things worse, because it supports a later claim that the infringement was willful.
A competitor copied my website. What can I do?
Original text, photographs, graphics and code on a website are protected by copyright from the moment they are created. Before suing, the work must be registered with the Copyright Office or registration must have been refused (17 U.S.C. section 411(a)). Once registered, the owner may seek an injunction, actual damages and profits, or statutory damages of $750 to $30,000 per work, up to $150,000 for willful infringement. A takedown notice to the host often removes the copy faster than any court.
Who owns the logo, software or content my contractor created?
Usually the contractor, unless a written agreement assigns the copyright to your company or the work qualifies as a work made for hire under the federal statute's narrow categories. Employees are different: work created within the scope of employment belongs to the employer. The fix is a signed assignment, and a dispute with a contractor often turns on whether one exists and what it covers.
Someone registered my business name as a domain. How do I get it back?
Two routes exist. The federal Anticybersquatting Consumer Protection Act (15 U.S.C. section 1125(d)) allows a lawsuit against a person who registers or uses a domain name identical or confusingly similar to your distinctive mark with a bad faith intent to profit, with statutory damages of $1,000 to $100,000 per domain name. The faster and cheaper route is usually an administrative proceeding under the registrars' uniform dispute policy, which can order a transfer but awards no damages.
Does my dispute belong in federal court or state court?
Copyright claims must be brought in federal court. Lanham Act trademark, false advertising and cybersquatting claims are usually brought there too, often with Texas claims attached. Infringement of a Texas-registered mark, dilution under Texas law and common-law unfair competition can be heard in state court. Licensing disputes follow the contract's forum and arbitration clauses. The choice depends on the claims, the parties and where the evidence is.
What can I recover in a trademark case?
Under 15 U.S.C. section 1117(a), a successful plaintiff may recover the defendant's profits, its own damages and the costs of the action, and the court may enter judgment for up to three times the actual damages and award attorney's fees in exceptional cases. An injunction against further use is the remedy most owners need first. Under Texas law, infringement of a state-registered mark carries similar remedies, including treble damages and fees for knowing or bad faith violations.
Guides on trademark, copyright and unfair competition
Plain answers under federal and Texas law to the questions business owners ask before they call.
Trade Secrets, Trademarks & IP
A Competitor Copied My Website or Marketing. Copyright Claims for Businesses
Original text, photos, graphics and code are protected the moment you create them. You can demand removal, send a DMCA notice and, once registered, sue for damages.
Trade Secrets, Trademarks & IP
A Competitor Is Making False Claims About Its Products or Mine
Yes, if the statement is one of fact, made in advertising, and it costs you sales. The Lanham Act is the main tool; Texas business disparagement covers lies about you.
Trade Secrets, Trademarks & IP
Can I Sue for Trademark Infringement Without a Registration?
Yes. Section 43(a) of the Lanham Act and Texas common law protect unregistered marks. You must prove the mark is distinctive, you used it first and confusion is likely.
Trade Secrets, Trademarks & IP
Domain Name Disputes and Cybersquatting
Two paths: a UDRP proceeding to get the domain transferred, or a federal cybersquatting suit for transfer plus damages. Bad faith and your trademark rights decide both.
Trade Secrets, Trademarks & IP
I Received a Trademark Cease and Desist Letter. What Should I Do?
Do not ignore it and do not rebrand yet. Check their rights, check who used the name first, and judge whether confusion is really likely. Then answer through counsel.
Trade Secrets, Trademarks & IP
IP Licensing Disputes: Royalties, Scope and Termination
Most licensing fights are contract disputes over what the license covers and what is owed. Use outside the scope can also be infringement, which changes the remedies and the court.
Find out what the claim is worth before anyone sends a letter
Bring the registrations, the dates of first use and the examples of what the other side is doing. The first conversation sorts the claim from the noise.